My style is very classic and very laid back. So a lot of neutrals suits, very basic but classic.
Q. Where do you find your inspiration?
Inspiration, I mean obviously if you speak a lot about fashion, you have to kind of understand trend, but still incorporate your own style. So my style, since I started seven years ago, still quite similar. But then if, say a Chloe bag is trendy, then I’m going to have that. I sort of incorporate my style with whatever is the trend, but not losing my identity.
Q. Top 3 Luxury Brands?
SAI: Chanel is my favorite brand. I remember my first bag, a luxury bag is Chanel. I was like I have to save up for that. I really love Etro. I use a lot of Etros, it’s like upscale Bohemian and Gucci.
Q. What fashion brands do you work with & at what capacity?
SAI: I have worked with some of the biggest brands in the UAE and as an influencer I’ve won awards. We work at an influencer’s capacity, you have deliverables.. For example, for Versace they will say “Come to the event, we want you to create Insta stories and then post on your feed”
Inspiration
I have this mindset or sort of belief and I’ve had it ever since I was young, that life is adventure. So whether life gets tough or great, you have to keep moving, you have to keep doing things. So What keeps me going, even if it gets tough, pandemic, whatever, I always look at the good side to things. That’s what keeps me going. It’s life is a huge adventure. And then by the end, and I always think ahead and ask myself, what will I regret if I don’t do this or don’t do that. So it keeps me going, if I sort of try to put myself in that shoes, when I’m 80, will I regret not having to do this example? And it tells me, yeah, and then it propels me to do what I have to do it. So that what keeps me going.
Advice
SAI: So when I started, I thought, for example, if I want to work with a brand, I would have to email the brand and say, “Hey, I am here.” The thing is a lot of brands have their own PR agency. Or they have their own PR. So look for the PR, the publicist of the brand. And then introduce yourself, build rapport. Usually PR agencies, they have a lot of brands under one roof. So once you’re on the list, then they will start working with you. Instead of reaching out to brands one by one, because then they will tell you go to our PR agency. So this is for me, the most effective. And I noticed that a lot of new influencers don’t know this. So once you’re on the list, you’re sorted.
“What draws influencers to NFT’s is the potential to create the new world of intellectual property”
Sai Ferrara
