SERIAL ENTREPRENEUR JAS MATHUR HAS RISEN TO THE TOP OF THE BUSINESS INDUSTRY, LAUNCHING MANY OF HIS OWN FITNESS PRODUCTS TO A CBD BRAND “SMILZ” WITH HIS PARTNER FLOYD MAYWEATHER. JAS CONTINUES TO STRIVE FOR MORE, RECENTLY PURCHASING A JET, BUGATTI CHIRON & A TON OF OTHER COLLECTABLES WE DIVE INTO.
“WE ALL BORN THE SAME, WE DIE THE SAME. ITS WHAT YOU DO ALONG THE WAY! YOUR LEVEL OF DICIPLINE. YOUR FOCUS ON WHAT YOU WANT TO ACHIEVE. SET GOALS, BE A GOAL SETTER, STAY FOCUSED & GET SHIT DONE”
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Jas Mathur, the visionary behind Limitless, has a clear perspective on luxury and its role in business. He notes, “I like cars and watches; I like specialty cars because they’re an asset, and I love watches because select watches are good for the overall brand. It can even help you with business. There’s a lot of things that you can rent; when somebody sees you wearing this watch, it goes to another level.” Mathur emphasizes that such luxury items are not merely about personal enjoyment but also about making a strategic impact in the business world.
Regarding his Limitless brand, Mathur explains, “My business, my company name, my brand, everything it’s called Limitless. Limitless opportunities, Limitless industries. The whole thing is Limitless. It’s not limited to one or two things, right? So I’m working on different things. When you start something, you have to focus on a certain niche and then slowly grow it from there.” He further elaborates, “It’s about increasing user data, having more users, more buyers, more customers, understanding my customers, my audience, having more data around them and where it goes from there it becomes limitless.”
Q. What principles do you think are the most important as an Entrepreneur?
Jas: I would say first, you have to want it and you have to know what you want. That’s the most important thing. A lot of people want it. They don’t even know what they want. So they’re going in the wrong direction. You have to be able & willing to sacrifice at least five years of your life, to be able to go towards that direction and get rid of some friends that you think are your friends that are just dead weight and allow the new people to come into your life that are like-minded and be able to grow.
Jas Mathur underscores that mental health is paramount in his life, crucial for achieving his goals and maintaining overall well-being. “It’s the most important thing in my life,” Jas says, emphasizing how mental health is intertwined with his ability to reach milestones and achieve success. He reveals that his dedication to the gym goes beyond physical fitness; it’s about programming his mind to maintain discipline and consistency. “A gym is not about your body, it’s about your brain,” he explains. The discipline required to consistently show up and perform reveals one’s commitment and level of discipline, traits that Jas believes are essential for personal and professional success.
Jas further illustrates that the pursuit of mental health and discipline reflects a deeper commitment to self-improvement and resilience. “The one thing in life you can’t cheat or buy, you can’t lie, if you do, it shows,” he asserts. This level of dedication, according to Jas, not only affects physical fitness but also manifests in every aspect of life. For him, mental health and disciplined living are not merely about appearance or external validation; they are integral to achieving long-term goals and maintaining a balanced, effective life.