Limited edition BRABUS leather jacket designed in exclusive collaboration with legendary designer Jeff Hamilton. Crafted from high-quality black leather, the design features a collage of patches with various BRABUS brand motifs, each carefully hand-dyed and sewn in the USA, making it a true collector’s item.
Photos By: BRABUS
LAPS OF LUX, walked into the BRABUS x Jeff Hamilton launch, I could feel the buzz in the air. This wasn’t just another luxury car event—BRABUS, the performance powerhouse, had joined forces with Jeff Hamilton, a style legend known for dressing icons from Jordan to rock stars. Together, they revealed a new creation, blending automotive excellence with Hamilton’s vibrant, unapologetic art.
An Unforgettable Reveal
The space was transformed, with Hamilton’s colorful designs splashed across the walls, setting the tone for what BRABUS was about to unveil. And when they pulled back the curtain, the room practically paused. The new BRABUS model was bold and dynamic, featuring Hamilton’s signature colors and patterns that brought this high-performance machine to life in an entirely new way. It was clear—this wasn’t just a car. It was art on wheels.
Hamilton’s Creative Spin on BRABUS
Talking with Hamilton, it was easy to see why this collaboration works. BRABUS pushes the limits of automotive engineering, and Hamilton does the same with design. Known for making cultural statements with his creations, he poured that same passion into this project, seeing the car as a new canvas. His vision brought personality and flair to the brand’s sleek lines, redefining luxury as something deeply personal.
An Experience Beyond Cars
Beyond the car itself, the whole event was immersive. We got to see Hamilton’s creative process, from inspiration to final design, while exploring BRABUS’s latest advancements in performance. And, of course, the whole scene went viral. Influencers, industry insiders, and enthusiasts posted throughout the night, capturing the energy and unique style that this collaboration brought to the luxury world.
A New Wave of Luxury
BRABUS and Hamilton showed that luxury is evolving, shifting from opulence to expression. They’ve crafted a masterpiece that not only stands out for its performance but also speaks to those who want their ride to be as bold as their lifestyle. This partnership marks a new era for both brands, combining speed, style, and the freedom to make a statement.