Written by Sonja Koenig
In the world of fashion and travel influencers, few names resonate with the same level of sophistication and authenticity as Giuseppe Laguardia. With his impeccable style, wanderlust-inducing content, and heartwarming family moments, Giuseppe has carved out a unique niche in the digital landscape. LAPSOFLUX had the privilege of sitting down with this Italian taste maker to delve into his journey, philosophy, and future aspirations.
Giuseppe’s ascent in the fashion world began in 2018 when he started sharing his stylistic choices on Instagram. What started as a passion project quickly caught the eye of fashion and lifestyle pages, catapulting him into the spotlight. “Within a few months, my content caught the attention of several fashion and lifestyle pages, helping me reach a wider audience,” Giuseppe recalls. This organic growth laid the foundation for his career as a fashion and travel influencer.
Balancing Act: Fashion, Travel, and Fatherhood
As a father of two, Leonardo and Gabriele, Giuseppe faces the challenge of balancing his globetrotting career with family life. “The biggest challenge is definitely finding the right balance between my career and my family,” he admits. “I make sure to plan my trips so that I always have quality time with them and my partner, Laura. It’s a delicate balance, but family always comes first.” As a devoted father, he notes that it is essential for him to be present in his children’s lives.
This commitment to family has profoundly influenced his approach to fashion and content creation. Giuseppe now aims to showcase the human side of his life, demonstrating how one can live stylishly without sacrificing authenticity or family values. “Being a father has made me more mindful and intentional about what I share,” he explains. “Before, I focused purely on style and travel, but now I also aim to show the human side of my life—how it’s possible to live with style without sacrificing authenticity or the importance of family. Fatherhood has also reinforced my appreciation for high-quality, timeless pieces. I now value durability and versatility in clothing, just as I try to instill lasting values in my children.”
The Laguardia Style: Sophisticated, Timeless, Effortlessly Elegant
When asked to define his personal style, Giuseppe describes it as “sophisticated, timeless, and effortlessly elegant.” He favors a palette of brown, beige, and black, with a particular affinity for total black ensembles. “Total black is an absolute must in my wardrobe—it represents elegance, confidence, and versatility,” he adds. “I gravitate toward classic pieces with a modern touch, always focusing on quality fabrics and attention to detail.”
For travel days, Giuseppe opts for a look that balances comfort and refinement. His go-to outfit often includes tailored yet relaxed trousers, a lightweight sweater or shirt, and a structured coat. If he wants a more striking look, he turns to total black: black tailored trousers, a turtleneck, and a long coat. For footwear, he chooses either loafers or minimal sneakers, depending on the occasion. The key, he notes, is to wear well-fitted, high-quality pieces that allow for freedom of movement while maintaining an elegant aesthetic.
We couldn’t help but wonder: if Giuseppe had to narrow down his wardrobe to just five must-have items, what would they be? His thoughtful response gives us a glimpse into the pieces he considers indispensable.
- A Camel Coat – A timeless piece that elevates any outfit.
- A Total Black Suit – Elegant, versatile, and perfect for any occasion.
- A High-Quality White Shirt – Ideal for both casual and formal looks.
- Tailored Black Trousers – Essential for a refined, put-together style.
- Black or Brown Derby Shoes – Classic and sophisticated, perfect for multiple outfits.
Favorite Brands and Hidden Gems
Giuseppe’s appreciation for fashion extends to both established luxury houses and emerging brands. He admires Brunello Cucinelli, Loro Piana, and Zegna for their timeless elegance and exceptional craftsmanship, noting that they “focus on premium fabrics and sophisticated aesthetics without being excessive.” Among his personal favorites are Spada Roma, Digel, Olymp, and Saint Laurent.
However, Giuseppe also has his eye on lesser-known brands that excite him. “I admire several Italian brands that are bringing craftsmanship back to the forefront, such as Barbanera for footwear and Sebago for high-quality casualwear,” he shares. These brands, in his view, maintain a strong connection to tradition while giving it a modern twist.
The Future: Sustainability and Timeless Elegance
We asked Giuseppe what the future holds and if there are any exciting projects or plans he’s working on. His response reveals the exciting direction he’s heading in.
“I’m currently working on a project that merges fashion and sustainability, as I believe the future of style must be more conscious,” he shares. “I also have some exciting collaborations coming up with brands that share my vision of timeless elegance.” Additionally, Giuseppe is looking forward to new travel experiences, including a trip to Japan, a country that fascinates him with its perfect blend of tradition and modernity. In terms of style trends, he’s particularly interested in the evolution of contemporary tailoring, highlighting “looser, more relaxed silhouettes that still maintain an air of elegance and sophistication.”
As our conversation with Giuseppe comes to a close, it’s clear that his influence extends far beyond fashion and travel. He embodies a lifestyle that values quality, authenticity, and family—a refreshing perspective in the fast-paced world of social media influencers. Whether showcasing the latest in men’s fashion or sharing tender moments with his children, Giuseppe inspires his followers to live with style, grace, and purpose.
In his own words, Giuseppe hopes to continue inspiring his audience through his approach to fashion and travel. And as he so aptly puts it, “Total black isn’t just a color—it’s an attitude!” This motto encapsulates his philosophy of style as not just a visual expression but a mindset exuding confidence and elegance.
For those seeking to infuse their lives with a touch of timeless elegance and wanderlust, Giuseppe Laguardia remains an influencer to watch. His journey serves as a testament to the power of staying true to one’s values while embracing the ever-changing landscape of fashion and travel.